ADHB Pharmacy Rebrand

Branding

The Auckland District Health Board Pharmacy wanted to develop a new brand that brought together ADHB Retail Pharmacies, at the Auckland City Hospital and the Greenlane Clinical Centre, under one cohesive look and feel. The aim was to promote a sense of familiarity and recognition for users between the two Pharmacy facilities. A new brand was developed introducing a stylised cross formed of two halves to represent the joining of both Retail Pharmacies.

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